SHOULD YOU USE EMOJIS IN YOUR SOCIAL MEDIA MARKETING?

SHOULD YOU USE EMOJIS IN YOUR SOCIAL MEDIA MARKETING?

Discover why you should use emojis in your social media marketing and how they help connect with your followers and grow your business on social media.

Love them or hate them, emojis are here to stay. With 92% of the online world population using emojis, it really does make sense to embrace them in your social media marketing. For most, the thought of using an emoji within a business message is accompanied by an eye roll and a slight cringe. However, these little guys have been proven to boost levels of engagement on a variety of digital channels so let’s take a look at just what these guys can do.

EMOJIS BOOST ENGAGEMENT

Yes, that’s right – Emojis boost engagement. The latest research shows a tweet with Emojis in can increase engagement by 25.4 %, a Facebook post with emojis in can increase the number of likes by 57 % and the number of comments and shares by 33 %. 😮

According to the latest research, which looked at over half a million posts published across Facebook, Twitter, LinkedIn and Instagram, found that…

The Emojis that are most popular are

😂 😭 😍 ❤️ 👉 💜 💕 😊 🤔 🙏

The Emojis that are most likely to increase engagement are

🙆🍒 🐠 💃 🌤 💘😔💕😢 💓

The Emojis that are most likely to encourage Click-Through are

🐙🐴👖🍒🚂🏳🌉🆓👇🎟

This is all so interesting. Using emojis in your social media marketing is undeniably useful. Emoji’s can be a fantastic tool to help your marketing messages stick in the minds of your social media audience. Making your messages stand out, entertain your followers, and portray your business as friendly and relatable.

So if an emojis can drastically increase the chances of engagement of your social media posts, then there’s no reason why you shouldn’t be using them across your social media channels.

It’s evidently clear when used effectively, emoji’s can indeed have an impact on your engagement and messages on social media.

So go on, use emojis within your social media messages. Try a few in your posts and see for yourself, but just use them sparingly. Don’t overdo it. Use them enough to grab attention but not enough that they detract attention from your message entirely.

Have you been using emojis in your social media? Let us know, are they working for you?