What are the Best Times to Post on Facebook?
WHAT ARE THE BEST TIMES TO POST ON FACEBOOK?
With Facebook’s pesky algorithm continuously changing its updates, identifying the best time to post on Facebook has never been harder. And reaching people organically, well that has become difficult indeed.
However difficult does not mean impossible.
Knowing the right time to post online will have a great effect on audience engagement. When your customers see a Facebook post in their feed at the right time for them they will be more inclined to like and share it.
So how do you know what times are best for your business to post of facebook? When is that perfect timing sweet spot that will get you reach, comments and likes?
Let’s take a look.
What are the Best Times to Post on Facebook for your business?
The latest research suggests the best days to post on facebook: Wednesday, Thursday, Friday. Like Instagram, people tend to check Facebook when they have a break, think lunch break. Facebook audience engagement appears to peak early -mid-afternoon.
Want clicks and comments? According to research, you gotta post to Facebook between 12-4pm during the week and weekends your window of opportunity is just between 1-2pm.
Friday wins by far for engagement and interaction. Research shows that Fridays contribute to 17% of all Facebook comments and 16% likes and shares. WOW. Thursday also comes in a close second best day to post.
The right time to post on Facebook will be different from business to business. You have to consider when your customers – your followers are online. Their social behaviour on Facebook and what they prefer on social media all matters. What time of day would they be scrolling on facebook? Take some time to look at individual past post behaviour from your facebook page. Sift through facebook page insights, look and see which posts have received the most engagement and what time it was.
Use these times to get you started but remember these timing above are all based on general research and every Facebook page audience is unique. Use your own analytics to discover what times your own Facebook audience is online and what time is right to post for them. Test out different posts and see what works best for your business.